How Koush Will’s Mismanagement and Personal Ambitions Derailed Liberia’s Most Promising Music Label
In the aftermath of Quincy B’s tragic death, the Liberian music industry sought a savior—something or someone to reignite hope and propel the culture forward. Enter Money & Salvation (M&S), a record label that emerged boldly, claiming to be the lifeline the industry desperately needed. With a flashy name, deep pockets, and a roster packed with raw talent, they seemed poised to take the game by storm.
But the promise of money and salvation turned into a bitter tale of money misused and salvation missed.
The Dream Team That Never Was
Money & Salvation boasted a lineup that most managers could only dream of:
• Venny Beat – The versatile hitmaker.
• Classic – The trendsetter with bars that could shake the airwaves.
• Baka-Ex – The reggae sensation who had the potential to rival the best in Africa.
• San Wes, Tinto Jack, Nasty D, and Sammie Caine – Each brought a unique flavor to the mix.
But even a super-team needs a visionary captain, and M&S had Koush Will. Unfortunately, Koush—despite his confidence and ambition—seemed more invested in his personal brand than in steering his artists to success.
Trap or Trash? A Manager’s Vision Misaligned
Instead of crafting music that resonated with Liberians, Koush pushed his team into a trap-heavy sound, reflecting his personal preferences rather than the public’s appetite. He didn’t read the room, and as a result, M&S artists found themselves singing for their manager rather than for the masses. The streets didn’t vibe with their songs, and their fanbase crumbled under the weight of disinterest.
Even within the label, tension brewed. Sammie Caine, the undisputed star of the group, carried the label on his back, while others struggled for attention. The ladies sang along to Sammie’s hits but barely noticed the rest. Young Classic had moments of shine, but the label lacked cohesion—and the results showed.
Missteps and Missed Opportunities
One of Koush’s biggest blunders was spreading himself too thin. Instead of focusing on pushing one artist to stardom and building the label’s reputation, he juggled too many acts at once. This scattershot strategy left every artist feeling underpromoted and undervalued.
The most promising among them, Baka-Ex, managed to carve out a name in the reggae scene, even earning a nomination. Yet, his success was short-lived, with the shadow of M&S’s dysfunction pulling him into obscurity.
Koush also failed to invest wisely in his artists. Lavish spending on personal branding and lifestyle overshadowed the business of building a music empire. The label that promised to change the game ended up playing itself.
A Fallout Loud Enough to Silence the Dream
When Money & Salvation finally crumbled, blame was quick to follow. Sammie Caine and other artists pointed fingers at Koush for failing to lead with vision. His obsession with self-promotion and disregard for his team’s concerns turned the label into a ticking time bomb.
Koush, however, refused to take responsibility. He downplayed his team’s frustrations, dismissing their grievances as disloyalty. Now, instead of rebuilding, Koush spends his time embroiled in public online spats and personal drama.
Can Money & Salvation Rise Again?
The industry still whispers about what could have been. With financial backing and undeniable talent, Money & Salvation had all the ingredients for greatness. But without leadership, even the best teams falter.
Liberia’s music scene awaits the next chapter in this saga. Can Koush Will shake off his ego and learn from his mistakes? Can he assemble a new team and reclaim M&S’s lost glory? Or will his legacy remain one of squandered potential and broken dreams?
For now, the only salvation Koush needs is a reality check.
